Hospitality Sales & Marketing at COTHM Pakistan, Hospitality Management.
What you will learn
- Analyze the unique characteristics of hospitality services and their impact on global marketing strategies.
- Develop a comprehensive digital integrated marketing communications plan for a hospitality brand.
- Evaluate revenue management principles to optimize pricing and distribution across various online channels.
- Apply consumer behavior theories to segment hospitality markets and target specific traveler personas.
- Utilize data analytics tools to measure the Return on Investment (ROI) of virtual marketing campaigns.
- Demonstrate proficiency in managing online reputation and guest feedback across social platforms.
- Construct a strategic sales pitch tailored for corporate accounts and group bookings in a virtual environment.
Programme structure
Unit 1
- Hospitality Sales & Marketing e-Book
- Assessments
Entry requirements
- Introduction to Hospitality Management or equivalent industry experience.
- Basic proficiency in digital communication tools and web-based research.
- Successful completion of Business Communications 101.
Fees
| Registration Fee | PKR5,000 |
| ICM UK | PKR40,000 |
| Tuition · Online | PKR70,000 |
| Total (mandatory) | PKR115,000 |
| Registration Fee | USD50 |
| ICM UK | USD120 |
| Tuition · Online | USD250 |
| Total (mandatory) | USD420 |
| Registration Fee | AED200 |
| ICM UK | AED440 |
| Tuition · Online | AED900 |
| Total (mandatory) | AED1,540 |