Extended Diploma in Tourism and Hospitality Management (Level 5) at COTHM Pakistan, Hospitality Management.
What you will learn
- Analyze the impact of global economic and political trends on the tourism and hospitality industry.
- Apply advanced management principles to optimize operational efficiency within hospitality organizations.
- Develop integrated marketing strategies tailored to specific tourism niches and consumer segments.
- Evaluate financial performance using industry-standard accounting techniques and budgetary controls.
- Design and implement sustainable tourism policies that balance environmental, social, and economic objectives.
- Lead diverse teams effectively by applying contemporary human resource management theories.
- Critically assess the role of technology and innovation in enhancing the guest experience.
Programme structure
Semester 1
- Academic Writing and Research Skills · 4 credit hours
- Business Environment for Tourism and Hospitality · 4 credit hours
- Service Marketing in Tourism and Hospitality · 4 credit hours
- Sustainability in Tourism and Hospitality · 4 credit hours
- Events Management · 4 credit hours
- The Development of Tourism and Hospitality Industry · 4 credit hours
Semester 2
- Digital Marketing Management for Tourism and Hospitality · 4 credit hours
- Operations Management · 4 credit hours
- Management Accounting · 4 credit hours
- Management of Human Resources · 4 credit hours
- Tourism and Hospitality Customer Relationship Management · 4 credit hours
- Contemporary Issues in Tourism and Hospitality · 4 credit hours
Entry requirements
- Level 4 Diploma in Tourism and Hospitality Management or an equivalent qualification.
- Minimum of two years of relevant work experience in the service sector.
- Demonstrated English language proficiency (IELTS 5.5 or equivalent).